Catalina and Samba TV to Provide Unprecedented TV and Digital Measurement Services to Georgia-Pacific
Following a successful pilot, Georgia-Pacific has engaged the combined firepower of Catalina and Samba TV to measure the effectiveness of its digital and television advertising for four of its leading brands: Quilted Northern®, Angel Soft®, Dixie®, and Sparkle®.
Samba TV Strengthens its Commitment to Diversity, with Corporate Pledge and Strategic Investment from Gaingels
Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV.
Samba TV and The Trade Desk Expand Partnership Globally
Companies expand US television partnership globally with initial launch in Australia, helping advertisers unlock the power of TV through insights on viewing habits across digital and linear TV.
Samba TV Collaborates with Amazon Web Services to develop Privacy-compliant, Secure Access to TV Data and Analytics Within the Cloud
Samba TV, a leading provider of global TV data and audience analytics, today announced a collaboration with Amazon Web Services (AWS) to make its TV data available within the newly launched AWS Data Exchange.
Samba TV Taps Oracle Moat to Measure Viewability of CTV Ads
Samba TV, the leading provider of global TV data and audience analytics, today announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack
Samba TV announces that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed.
