Flingo, a leading publisher of Smart TV apps and Smart TV advertising, unveiled its new company name and website, Samba TV located at platform.samba.tv. The re-brand reflects the company’s growth in the Smart TV industry, having signed contracts with leading players throughout the ecosystem including TV and set-top box manufacturers, advertisers, content publishers and broadcasters. Samba TV’s proprietary technology is built directly into the TV or set-top box to rapidly recognize onscreen content – live or time-shifted – and make relevant information available to a nearby second screen. This interactive feature closes the gap between linear television and the Web, empowering viewers and opening up revenue opportunities for other players. Samba TV’s key services include: