Samba TV today announced it has secured financing from Horizon Technology Finance Corporation with an initial close of $30 million, and up to $30 million to support future growth.

A new global partnership will bring Samba TV’s advanced behavioral and contextual signals together with Index’s scaled inventory, powering a curated media marketplace live in more than 50 countries around the world.

Ad-Supported Viewing, Live Sports, and Audience Fragmentation Reshape the Rules of Engagement for Platforms and Advertisers

Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement

A consortium of companies across the advertising ecosystem today announced the launch of Ad Context Protocol (AdCP), an open standard that enables AI agents to communicate with advertising platforms and, as the standard evolves, directly with each other across the ecosystem.