March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable viewership throughout the multi-week tournaments afforded huge opportunities for brands looking to reach audiences at scale. However, with more scrutiny on advertising spend and impact this year, brands need quick insights to understand whether their March Madness campaigns were worth the spend so that they may apply those lessons to the next big campaign.
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Max’s trio of acclaimed series holds strong on the weekly charts
Read more >“The White Lotus” scored another first-place ranking after the Season 3 finale aired, claiming its 8th consecutive week on top
Read more >The finale episode landed No. 1 on the Wrap Report streaming Top 10, claiming the seventh consecutive week on top for HBO’s hit drama
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Nike and AT&T were among the advertisers that dominated with brand messaging and prominence during the NCAA college men’s and women’s basketball tournaments this year, according to a new report from media insights firm Samba TV.
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Television measurement body OzTAM has partnered with Samba TV and Nexxen to explore “revolutionary” measurement possibilities for Australia’s media industry.
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