It’s no question that the Max/HBO series “The Penguin” is one of streaming’s breakout hits of the year with the series now earning its eighth straight week at No. 1.
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Regardless of whether Google ever actually kills cookies in Chrome, reliable identity signals have gotten ever harder to find across digital platforms. Even when marketers have first-party data, applying it to media can be tough thanks to the questionable quality of third-party data needed to match media placements. A growing number of state privacy laws have restricted marketers’ ability to use sensitive personal data, including race and ethnicity. Marketers are increasingly addressing the problem by collecting as much directly permissioned first-party data as they can or ponying up for shopper and purchase data where it’s available from retailers.
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How Many Election Night Viewers Watched Cable And Broadcast TV? Some 35.6 million households tuned in to election results Tuesday night from 7 p.m. to 3 a.m. EST, according to Samba TV, a provider of TV technology for audience data and omniscreen measurement. It found the average household tuned in for 2 hours, 13 minutes.
Read more >For seven consecutive weeks, Max/HBO’s “The Penguin” has ruled the streaming chart, much in the way its titular character hopes to reign over the crime underworld of Gotham City. No one and nothing, ranging from diplomats to lawyers, from Halloween horrors to Martha Stewart, could unseat the show this week on Samba TV’s Weekly Wrap Report.
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Why target ads based on incomplete or unreliable user data, when you could instead target based on the content those ads are running against? Samba TV must have found this pitch pretty convincing, because on Thursday the TV measurement company announced its acquisition of audience data and contextual targeting solution Semasio.
Read more >Colin Farrell’s Max series continues to dominate the streaming chart, while “Tracker” lands the rare No. 1 spot for a scripted series on the linear Top 10
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