NOVA Entertainment has announced the launch of CTV Plus in partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership marks the first time an Australian audio publisher is using TV data and measurement to launch a digital audio product that enables brands to extend TV campaign reach across live radio streaming and podcasting.
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Samba TV’s recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with insights into web-only sporting events, revealing audience numbers for the most-watched and least-watched games on platforms like Apple TV+ and Amazon Prime Video.
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Last week, the final episode of Max/HBO’s limited series “The Penguin” topped Samba TV’s Weekly Wrap Report streaming chart for the eighth consecutive week, a run that lasted the entirety of the series.
Read more >It’s no question that the Max/HBO series “The Penguin” is one of streaming’s breakout hits of the year with the series now earning its eighth straight week at No. 1.
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Regardless of whether Google ever actually kills cookies in Chrome, reliable identity signals have gotten ever harder to find across digital platforms. Even when marketers have first-party data, applying it to media can be tough thanks to the questionable quality of third-party data needed to match media placements. A growing number of state privacy laws have restricted marketers’ ability to use sensitive personal data, including race and ethnicity. Marketers are increasingly addressing the problem by collecting as much directly permissioned first-party data as they can or ponying up for shopper and purchase data where it’s available from retailers.
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How Many Election Night Viewers Watched Cable And Broadcast TV? Some 35.6 million households tuned in to election results Tuesday night from 7 p.m. to 3 a.m. EST, according to Samba TV, a provider of TV technology for audience data and omniscreen measurement. It found the average household tuned in for 2 hours, 13 minutes.
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