Netflix’s hit limited series broke up the “The White Lotus,” “1923,” “Reacher” trifecta that has dominated the Wrap Report in recent weeks
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Samba TV, a specialist in AI technology for media analytics, has announced the appointment of Zac Pinkham as senior vice president of international, where he will oversee Samba TV’s EMEA and APAC business to drive growth and expand market share in key international regions. His appointment comes on the heels of Samba TV’s acquisition of Semasio and expansion to 50+ markets including representation across Europe, MENA, APAC, and the Americas.
Read more >HBO’s acclaimed hit cinches another week atop the Wrap Report streaming chart, despite an influx of new releases
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“The White Lotus” was a surprise hit when it first arrived back in 2021, offering viewers a look at luxury travel while many remained stuck at home deep into the COVID-19 pandemic. Now well into its third season, “The White Lotus” is a certified hit series, sitting atop the Samba TV Weekly Wrap Report’s streaming chart for the third consecutive week.
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What we do know is that the eight-part series was watched by 526,000 households in the first six days it was available on Netflix since its release March 4, according to data gathered by Samba TV.
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Context and user experience are key priorities for two adtech companies that have signed partnerships with Google to support broadcasters’ digital transformation journeys. For Samba TV, its partnership involves analysing videos to create new forms of metadata to describe the content that will appeal to advertisers.
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