According to the Samba TV H2-23 US State of Viewership Report, with over a year having passed since Disney+ and Netflix released ad tiers, their popularity has continued to grow.
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Netflix Dominates Gen Z's Time Spent With Streaming
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Forget millennials, Gen Z is the new golden goose for advertisers. Reaching them requires a multi-pronged approach that caters to their short attention spans and fragmented viewing habits, according to a new report by Samba TV.
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Netflix’s The Roast of Tom Brady topped Samba TV’s list of top streaming programs for the week of May 6 to 12.
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The celebration/slam of the seven-time Super Bowl winner was seen in a whopping 3.4 million households during its first week streaming, easily putting it atop the Samba TV Weekly Wrap Report for the week of May 6 to May 12.
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StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform.
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