"I think for the first time I'm starting to hear skepticism around AI. In an industry that loves to show it's early to adopt new tech, it's been easy for practitioners to claim they're using generative AI to do things that aren't really new, like basic personalizing and targeting ads. What's the marketing spin versus what's new for marketers to evaluate? Let's not just think about how to cut costs; let's use it to do better storytelling." - Samba TV CEO and Co-founder Ashwin Navin
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Audience data and omniscreen measurement provider Samba TV today said it would collaborate with content data platform IRIS.TV to bring artificial intelligence (AI) to contextual advertising and measurement.
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Outdoor media company QMS today released an update on the key categories, taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement.
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Don’t let anyone say crime doesn’t pay, because it’s clearly enough to drive a program to the top of the streaming chart on the Samba TV Weekly Wrap Report. “The Penguin,” the Max gangster series about DC Comics’ bird-like crime boss (and famous Batman nemesis), remains at No. 1 for the second consecutive week.
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Fast-moving ad tech company Madhive has signed on TV audience analytics and insights company Samba TV as its preferred partner for automatic content recognition-based (ACR) audience targeting.
Read more >This week’s Samba TV Weekly Wrap Report is a tale of two couples. First is the adversarial duo of Vice President Kamala Harris and former President Donald Trump, who faced off for the first (and likely last) time in a debate topped the linear chart this week. The debate was seen in 28.3 million U.S. households on Sept. 10, according to Samba TV data. That makes it the most-watched TV event of the year, aside from the Super Bowl. This was must-see TV for undecided voters as well, as 53% of this audience tuned into a presidential debate for the first time this year (meaning they skipped the June debate between Trump and then-candidate President Joe Biden).
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