TV by OpenX enables political advertisers to reach high-value audiences on direct, premium supply this political cycle by leveraging ACR audiences from Samba TV.
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How do you know you have a bona fide streaming hit? Topping the streaming chart of the Samba TV Weekly Wrap Report for two weeks in a row is one indicator.
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According to the Samba TV H2-23 US State of Viewership Report, with over a year having passed since Disney+ and Netflix released ad tiers, their popularity has continued to grow.
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Netflix Dominates Gen Z's Time Spent With Streaming
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Forget millennials, Gen Z is the new golden goose for advertisers. Reaching them requires a multi-pronged approach that caters to their short attention spans and fragmented viewing habits, according to a new report by Samba TV.
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Netflix’s The Roast of Tom Brady topped Samba TV’s list of top streaming programs for the week of May 6 to 12.
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