A new report from Samba TV, a provider of TV technology for audience data and omniscreen measurement, finds that non-white leads in top TV shows have dropped by 7% this year compared to 2023.
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According to a new report from Samba TV, while diversity in the United States continue to grow, that is not being represented on the small screen.
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Diversity on American television screens isn’t keeping up with diversity in American communities. That’s the big takeaway from a new Samba TV report offering a closer look at the quantity and quality of representation in the TV shows and commercials the country is currently consuming.
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In some ways, 2024 hasn’t been Jennifer Lopez’s best year, especially after the singer canceled her entire summer tour. Yet things aren't so bad for J.Lo, as she sits atop the Samba TV Weekly Wrap.
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TV by OpenX enables political advertisers to reach high-value audiences on direct, premium supply this political cycle by leveraging ACR audiences from Samba TV.
Read more >How do you know you have a bona fide streaming hit? Topping the streaming chart of the Samba TV Weekly Wrap Report for two weeks in a row is one indicator.
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