When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the novel by the same name, immediately found a huge audience, becoming FX parent company Disney’s No. 1 general entertainment series internationally and receiving critical acclaim.
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Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA).
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Havas Media Network North America this morning announced a deal with TV audience-measurement firm Samba TV to license its estimates as part of its proprietary "Meaningful Rating Point" (MRP) system for planning and buying media.
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Snap and Samba TV have released a new study showing that Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies.
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In the battle between the fictional worlds of a reimagined 1800s British high society and the Game of Thrones universe, dragons have soared to their place on top.
Read more >When “Bridgerton” finally returned to Netflix with four new episodes on May 16, fans had been clamoring for the soapy historical romance series after a two-year break.
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