Havas Media Network North America this morning announced a deal with TV audience-measurement firm Samba TV to license its estimates as part of its proprietary "Meaningful Rating Point" (MRP) system for planning and buying media.
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Snap and Samba TV have released a new study showing that Snapchat campaigns have a significant impact in driving audiences to watch new shows and stream movies.
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In the battle between the fictional worlds of a reimagined 1800s British high society and the Game of Thrones universe, dragons have soared to their place on top.
Read more >When “Bridgerton” finally returned to Netflix with four new episodes on May 16, fans had been clamoring for the soapy historical romance series after a two-year break.
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The "most-watched scripted series in all of television" in 2021, according to CBS, is back for another season — and fans are anxiously waiting to find out what's in store for the Dutton family.
Read more >Streaming TV gets all the buzz these days, but it’s worth acknowledging when a linear program does something truly special.
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