Samba TV News Center

May 16, 2024

StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

StackAdapt said it made a deal to integrate data from Samba TV into its programmatic advertising platform.

May 10, 2024

‘Baby Reindeer’ Climbs Streaming Charts as Word-of-Mouth Buzz Builds

“Baby Reindeer,” the slow-burn word-of-mouth Netflix hit, continues to climb up the streaming charts in the Samba TV Weekly Wrap Report.

May 8, 2024

Did Jerry Seinfeld Media Blitz Net Decent Viewership For ‘Unfrosted?’

Unfrosted averaged 1.053 million households during the live-plus-two-day window following Friday’s release, according to Samba TV.

May 2, 2024

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

Samba TV announced a new combination of AI tools for identifying content, targeting audiences and measurement ad performance.

May 2, 2024

‘Shogun’ Wraps a Sensational Season Atop Streaming Charts

Shōgun’s finale brought it to the top of the chart for the week of April 22 to 28, capping an impressive 10-week run during which it never fell out of the top 3 most-watched shows.

May 1, 2024

StackAdapt Taps Samba TV’s Streaming ACR Data – With An Eye On Political Ads

Using Samba’s ACR data, StackAdapt is launching two features to help clients attribute and forecast incremental reach directly to streaming, compared to linear alone.