Regardless of whether Google ever actually kills cookies in Chrome, reliable identity signals have gotten ever harder to find across digital platforms. Even when marketers have first-party data, applying it to media can be tough thanks to the questionable quality of third-party data needed to match media placements. A growing number of state privacy laws have restricted marketers’ ability to use sensitive personal data, including race and ethnicity. Marketers are increasingly addressing the problem by collecting as much directly permissioned first-party data as they can or ponying up for shopper and purchase data where it’s available from retailers.
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Colin Farrell’s Max series continues to dominate the streaming chart, while “Tracker” lands the rare No. 1 spot for a scripted series on the linear Top 10
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Why target ads based on incomplete or unreliable user data, when you could instead target based on the content those ads are running against? Samba TV must have found this pitch pretty convincing, because on Thursday the TV measurement company announced its acquisition of audience data and contextual targeting solution Semasio.
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When it comes to the top Halloween movies of 2024, you can’t beat the classics. Four of the most-watched streaming films of this spooky season are movies that have been available for at least a year.
Read more >Streaming audiences clearly adore the bad guys, especially this time of year. Last week’s Samba TV Weekly Wrap Report was topped by supervillains, convicted murderers, and heroes who called themselves “Bad Boys.” Those titles return to the chart this week, with the addition of new serial killer content to help satisfy streaming viewers’ bloodlust.
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Kargo and Samba TV are teaming up to help advertisers “target, measure and optimise reach and frequency across mobile and connected TV (CTV) environments with greater precision”.
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