Through this measurement programme, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals and tentpoles such as the NBA, NFL and NHL sporting events.
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"As advertisers look to enrich their marketing strategies with complementary TV and digital media buys, Samba has emerged as a key partner in helping us evaluate and improve our partner performance."
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According to data company Samba TV, the show went from 36 advertisers on the Monday before the release of the tapes to 14 advertisers the day after.
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“Samba transformed TV analytics with the first attribution model built on Smart TV data, and our Verified Tune-In Rate measurement has become the industry standard for tune-in attribution. To partner with Google, the driving innovator behind so many pillars of today’s advertising ecosystem, makes perfect sense.”
Read more >Thousands of advertisers and publishers utilize Samba data to quantify and amplify business outcomes, and our integration with Google platforms make our conversion analytics more accessible and actionable than ever before.
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The new solution enables TV programmers to attribute tune-ins (those who watch a particular television programme) driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
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