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March 6, 2019

Samba TV Integrates With Google To Measure TV Tune-in

[Samba TV's Google Marketing Platform Integration] will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, Display & Video 360, and other products in the Google Marketing Platform portfolio.

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February 25, 2019

Do the Oscars Need a Host Moving Forward? Nearly 30 Million Tuned in Without One

According to Samba TV, last night's Oscar broadcast had 14.16 million U.S. households tuning in. The company's panel is built on a representative sample of three million smart TV and connected device households with 2.5 people per household.

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January 22, 2019

Samba TV, Reelgood Partner on Smart TV Guide

Two players trying to improve the user experience of connected TV and over-the-top streaming video are teaming up to bring their products to smart TVs.

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