“Samba transformed TV analytics with the first attribution model built on Smart TV data, and our Verified Tune-In Rate measurement has become the industry standard for tune-in attribution. To partner with Google, the driving innovator behind so many pillars of today’s advertising ecosystem, makes perfect sense.”
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Samba’s analytics are available in real time through Google Campaign Manager, allowing media companies to optimize campaigns while in flight.
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Executives placing TV program promos on YouTube can access tune-in campaign results directly in the Google Marketing Platform -- to improve optimization of media buys based on Samba TV’s insights.
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According to Samba TV, the integration allows TV programmers for the first time to attribute tune-ins driven by ads on YouTube, or any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
Read more >[Samba TV's Google Marketing Platform Integration] will allow TV networks, content owners and programmers to measure lift in TV tune-in based on ads purchased and viewed on YouTube, Display & Video 360, and other products in the Google Marketing Platform portfolio.
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According to Samba TV, last night's Oscar broadcast had 14.16 million U.S. households tuning in. The company's panel is built on a representative sample of three million smart TV and connected device households with 2.5 people per household.
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