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March 7, 2019

Samba TV Links with Google to Measure TV Tune-Ins

The new solution enables TV programmers to attribute tune-ins (those who watch a particular television programme) driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.

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March 7, 2019

Samba TV integrates with Google Marketing

Thousands of advertisers and publishers utilize Samba data to quantify and amplify business outcomes, and our integration with Google platforms make our conversion analytics more accessible and actionable than ever before.

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March 7, 2019

Samba TV joins Google Marketing Platform

“Samba transformed TV analytics with the first attribution model built on Smart TV data, and our Verified Tune-In Rate measurement has become the industry standard for tune-in attribution. To partner with Google, the driving innovator behind so many pillars of today’s advertising ecosystem, makes perfect sense.”

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March 6, 2019

Samba Data Integrated Into Google Marketing Platform

Samba’s analytics are available in real time through Google Campaign Manager, allowing media companies to optimize campaigns while in flight.

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March 6, 2019

Samba TV Starts Attribution for TV Program Marketers

Executives placing TV program promos on YouTube can access tune-in campaign results directly in the Google Marketing Platform -- to improve optimization of media buys based on Samba TV’s insights.

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March 6, 2019

How Much TV Tune-In Lift Is Thanks To Google Ads?

According to Samba TV, the integration allows TV programmers for the first time to attribute tune-ins driven by ads on YouTube, or any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.

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