News Center

April 1, 2019

Twitter, Samba.TV partner on tune-in conversion measurement

Through this measurement programme, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals and tentpoles such as the NBA, NFL and NHL sporting events.

Read more >
March 28, 2019

Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In

"As advertisers look to enrich their marketing strategies with complementary TV and digital media buys, Samba has emerged as a key partner in helping us evaluate and improve our partner performance."

Read more >
March 13, 2019

Tucker Carlson’s Very Bad Week Leads to Huge Drop in Advertisers

According to data company Samba TV, the show went from 36 advertisers on the Monday before the release of the tapes to 14 advertisers the day after.

Read more >
March 7, 2019

Samba TV’s Tune-In Measurement Solution Is Now Available in Google Marketing Platform

“Having a clear view of measurement against such a critical performance indicator like tune-in conversion has been a game changer for our brands, as it allows Turner to refine our media tactics and make strategic pivots into our best-performing audiences.”

Read more >
March 7, 2019

Samba TV Links with Google to Measure TV Tune-Ins

The new solution enables TV programmers to attribute tune-ins (those who watch a particular television programme) driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.

Read more >
March 7, 2019

Samba TV integrates with Google Marketing

Thousands of advertisers and publishers utilize Samba data to quantify and amplify business outcomes, and our integration with Google platforms make our conversion analytics more accessible and actionable than ever before.

Read more >

Join our newsletter

Sign up