The new solution enables TV programmers to attribute tune-ins (those who watch a particular television programme) driven by YouTube ads, as well as any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
Read more >
Thousands of advertisers and publishers utilize Samba data to quantify and amplify business outcomes, and our integration with Google platforms make our conversion analytics more accessible and actionable than ever before.
Read more >
“Samba transformed TV analytics with the first attribution model built on Smart TV data, and our Verified Tune-In Rate measurement has become the industry standard for tune-in attribution. To partner with Google, the driving innovator behind so many pillars of today’s advertising ecosystem, makes perfect sense.”
Read more >
Samba’s analytics are available in real time through Google Campaign Manager, allowing media companies to optimize campaigns while in flight.
Read more >
Executives placing TV program promos on YouTube can access tune-in campaign results directly in the Google Marketing Platform -- to improve optimization of media buys based on Samba TV’s insights.
Read more >
According to Samba TV, the integration allows TV programmers for the first time to attribute tune-ins driven by ads on YouTube, or any digital media served through Google Campaign Manager and Display & Video 360 within the Google Marketing Platform.
Read more >
