Advertisers need scale to break down the larger population and deliver the right message to the right audiences.
Read more >“Identity is a really big deal,” says Ashwin Navin, Samba TV Co-founder, in this video interview with Beet.TV. “Television is a mass media platform. It’s also one where people are generally in a leaned back, relaxed environment. They’re not logging in. They’re definitely not trying to search. They just want to be engaged through entertainment after a long day at work.
Read more >Together, the companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.
Read more >The combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices.
Read more >At last, the precision and performance of digital will apply to TV in the ways marketers have always dreamed.
Read more >“The TV industry and digital industry are coming together in the Samba platform,” so instead of a rivalry, you have a better-together solution of “TV plus digital.”
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