News Center

May 1, 2019

Roadblocking in the 21st Century When You Need the World to Hear Your Message

At last, the precision and performance of digital will apply to TV in the ways marketers have always dreamed.

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April 30, 2019

Second Screen Synergy for TV Marketing

“The TV industry and digital industry are coming together in the Samba platform,” so instead of a rivalry, you have a better-together solution of “TV plus digital.”

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April 1, 2019

Twitter, Samba.TV partner on tune-in conversion measurement

Through this measurement programme, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals and tentpoles such as the NBA, NFL and NHL sporting events.

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March 28, 2019

Twitter Is Teaming Up With Samba TV to Help Measure Its Effectiveness at Driving Tune-In

"As advertisers look to enrich their marketing strategies with complementary TV and digital media buys, Samba has emerged as a key partner in helping us evaluate and improve our partner performance."

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March 13, 2019

Tucker Carlson’s Very Bad Week Leads to Huge Drop in Advertisers

According to data company Samba TV, the show went from 36 advertisers on the Monday before the release of the tapes to 14 advertisers the day after.

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March 7, 2019

Samba TV’s Tune-In Measurement Solution Is Now Available in Google Marketing Platform

“Having a clear view of measurement against such a critical performance indicator like tune-in conversion has been a game changer for our brands, as it allows Turner to refine our media tactics and make strategic pivots into our best-performing audiences.”

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