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October 22, 2020

IPA Bellwether Report Q3 2020 - The Industry Reacts

There are parallels in the US and UK advertising markets, with Q2 taking the biggest hit across the board. While the broader economic recovery has been slower in the U.K., we expect to see brands in E-commerce, Entertainment, and Pharma paving the way to recovery in Q4 and 2021.

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October 16, 2020

Data: Biden Pips Trump in Town Hall TV Ratings

US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th.

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October 1, 2020

Time for Advertisers to Move Beyond Piecemeal CTV Measurement

When studying consumer behaviour amid the pandemic and international lockdowns, one of the takeaways is that TV still occupies a large spot when it comes to at-home entertainment.

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September 9, 2020

'Mulan' Viewership Data from Connected TVs Provide a Snapshot of how Much Money it Made in its First Weekend on Disney Plus

Disney's big-budget, and controversial, "Mulan" remake hit Disney Plus on Friday, a surprising move as the coronavirus pandemic continues to shake the entertainment industry.

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September 9, 2020

Disney 'Very Pleased' with 'Mulan' Debut Ahead of China Opening

Due to the coronavirus pandemic, “Mulan” was made available for purchase in the United States on the Disney+ streaming platform over the Labor Day weekend, and in movie theaters in a handful of other countries.

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August 25, 2020

MiQ Signs Partnership with Samba TV

Global programmatic media partner MiQ and cross-screen television insights and analytics provider Samba TV have joined forces to offer better planning and activation by leveraging consumption insights across the largest Smart TV dataset in Australia.

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