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June 24, 2019

Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 Companies poised to win the most.

Analytics company Samba TV was one of the first companies to get its ad-tech hooks into smart TVs in 2008, and its business has grown as more consumers buy connected TVs.

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June 24, 2019

Identity Resolution Big Focus for Samba TV

San Francisco-based Samba was set up to help advertisers and broadcasters know, with certainty, which TV shows viewers were watching, for how long and how attentive they were.

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June 24, 2019

It’s Time For Standardization In Linear Addressable TV

Advertisers need scale to break down the larger population and deliver the right message to the right audiences.

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June 24, 2019

Identity Resolution Big Focus for Samba TV

“Identity is a really big deal,” says Ashwin Navin, Samba TV Co-founder, in this video interview with Beet.TV. “Television is a mass media platform. It’s also one where people are generally in a leaned back, relaxed environment. They’re not logging in. They’re definitely not trying to search. They just want to be engaged through entertainment after a long day at work.

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June 4, 2019

Catalina and Samba TV Form Partnership

Together, the companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.

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May 2, 2019

The Trade Desk Partners With Samba TV To Unify Digital And TV Media Strategies For The World’s Largest Advertisers

The combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices.

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