Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per cent from last year.
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Over the last 9 months, we have seen the meteoric rise of e-commerce and shoppable media. As the shoppability gold rush reaches its peak, it is clear that shoppable media has now become a buzzword thrown around with reckless abandon.
Read more >The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department.
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The new Borat movie had a big opening weekend. 1.6 million households streamed Borat on Amazon Prime Video from Thursday to Sunday, according to a TV analytics provider.
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Sacha Baron Cohen’s controversial comedy “Borat Subsequent Moviefilm” drew “tens of millions” of viewers on Amazon Prime Video globally over its opening weekend, the company said, declining to be more specific.
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Borat Subsequent Moviefilm, which premiered on Amazon Prime Video this past Friday, drew 1.6 million viewers in the United States during its opening weekend, TV analytics provider Samba TV revealed.
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