More than 10.6 million U.S. households tuned in to watch on linear television and streaming former President Donald Trump and 2024 GOP presidential nominee’s closing speech July 18 at the Republican National Convention in Milwaukee.
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Today, the US entertainment industry is composed of a wide variety of platforms, which means that consumers are always in search of a better alternative to what they currently subscribe to.
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One of the biggest critiques of the entertainment industry is that too many productions - on both film and TV – are dependent on existing intellectual property. However, the reason this keeps happening is because audiences eat them up.
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When FX’s Shōgun premiered in February, it was described as a limited series. But the show, an adaptation of the novel by the same name, immediately found a huge audience, becoming FX parent company Disney’s No. 1 general entertainment series internationally and receiving critical acclaim.
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Samba TV, the TV data company, has announced an expansion of its partnership with Havas Media Network North America (HMN NA).
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Havas Media Network North America this morning announced a deal with TV audience-measurement firm Samba TV to license its estimates as part of its proprietary "Meaningful Rating Point" (MRP) system for planning and buying media.
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