Samba TV Dec. 12 announced the hiring of Josh Jacobs as chief product officer and Monte Lutz as chief marketing officer in an effort to expand the media analytics company’s AI technology.
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The “Yellowstone” creator’s latest original series kicks Max out of the top spot after an 11-week run
Read more >Max has held the No. 1 spot for 11 weeks running – can ‘Dune’ give it a clean sweep through the rest of the year?
Read more >Time will tell if the sci-fi spinoff series can match the popularity of Max’s other big franchise hits of 2024
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NOVA Entertainment has announced the launch of CTV Plus in partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership marks the first time an Australian audio publisher is using TV data and measurement to launch a digital audio product that enables brands to extend TV campaign reach across live radio streaming and podcasting.
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Samba TV’s recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with insights into web-only sporting events, revealing audience numbers for the most-watched and least-watched games on platforms like Apple TV+ and Amazon Prime Video.
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