“Identity is a really big deal,” says Ashwin Navin, Samba TV Co-founder, in this video interview with Beet.TV. “Television is a mass media platform. It’s also one where people are generally in a leaned back, relaxed environment. They’re not logging in. They’re definitely not trying to search. They just want to be engaged through entertainment after a long day at work.
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Together, the companies will build advanced analytics tools that fundamentally improve media buying and selling across all marketing channels, including in-store, digital, mobile over-the-top (OTT) and linear TV.
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The combined offering from Samba TV and The Trade Desk will allow marketers to maximize campaign reach and ROI by integrating planning, targeting, and measurement across all screens and devices.
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At last, the precision and performance of digital will apply to TV in the ways marketers have always dreamed.
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“The TV industry and digital industry are coming together in the Samba platform,” so instead of a rivalry, you have a better-together solution of “TV plus digital.”
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Through this measurement programme, marketers can gain insights into bridging Twitter engagement to tune-ins across primetime broadcast and cable programming, OTT streaming originals and tentpoles such as the NBA, NFL and NHL sporting events.
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