As the unprecedented coronavirus situation grinds on, many companies have chosen to halt or rein in their ad spending. Yet as of last week, automotive ad spending remained largely resilient.
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The confined U.S. consumer is watching a lot of cable TV, ordering books to keep the little ones occupied and downloading apps for everything from videogames to social gatherings.
Read more >Children’s linear TV ratings have been in a slump for years as children’s viewing habits shifted to online streaming, social and gaming platforms. But with tens of thousands of schools shutting their doors across the U.S., many kids are whiling away some of their endless hours of free time in front of the TV.
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Reversing some systemic ratings declines, national TV kids' networks have seen gains over the last week, as more children are now home from school due to COVID-19 concerns, according to two different TV research companies.
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US daytime television is witnessing a resurgence as self-isolating Americans turn to formats such as Ellen, Access Hollywood and The Talk to tide them through the coronavirus pandemic. The rapid and dramatic shift in viewer behaviour is recorded by Samba TV, which registered a 16% jump in daytime viewing on Monday versus the week prior, the first full weekday since the imposition of strict social distancing measures.
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Samba TV’s data is generated from Automated Content Recognition technology embedded in 26 million smart TV sets. The Australian media industry recently launched Virtual Australia--nicknamed VOZ--to provide all-screen, cross-platform reporting.
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