In Wonder Woman 1984, Diana Prince uses her magical Lasso of Truth to swing, Spider-Man-like, from (at various moments) a shopping-mall balustrade, a rocket-propelled grenade, and actual lightning.
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The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more.
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I can’t help but think how wildly confused the first fish that managed to climb out of the primordial ocean and onto land must have been. Everything would have been so new, different and hilariously difficult to comprehend. It’s not entirely different from where we are with Wonder Woman 1984 at the moment, a film that represents the first divergent development of its kind for theaters and streaming.
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The marketing and advertising industry got plenty of ink this year. Here are a few standout stories from an unpredictable and volatile year.
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While Warner Bros. Pictures Wonder Woman 1984 has generated the majority of headlines since its Christmas Day simultaneous bow in theaters and on HBO Max, Disney/Pixar Animation’s Soul quietly pulled an upset.
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Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness.
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