Samba TV, the global leader in television data and omniscreen measurement, today announced the appointment of Jeremi Gorman to its Board of Directors to bolster its corporate governance.
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EXCLUSIVE: Hulu is celebrating that Lee Daniels’ The United States vs. Billie Holiday was the streamer’s No. 1 most watched movie this past weekend.
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Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.
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Samba TV, the TV data measurement company, is starting up the Samba TV Privacy Manager for smart TV manufacturers. An interface can be incorporated into smart TV sets for consumers to use.
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NEW YORK (AP) — The pandemic-era Super Bowl between the Tampa Bay Buccaneers and Kansas City Chiefs reached the big game’s smallest television audience since 2006.
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Viewership for the game was down 15% from last year. 32 million households tuned in this year, down from 37.6 million in 2020. (Source: Samba TV)
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