It’s been widely reported that cable news audiences have gone through the roof amid the coronavirus outbreak. But here’s what’s gone less noticed: There’s evidence of a decline in non-news viewing, according to new data from Samba TV, and that decline exists even when sports networks are excluded.
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Having been shut out of their movie theaters, sports arenas and shopping malls, Americans looking to wait out the coronavirus pandemic have taken shelter with an old standby: TV.
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"I love what the company is doing,” Cuban told Forbes in an email. "When I saw them what caught my eye was their ability to capture data from what I saw as the future of home entertainment, streaming enabled TVs."
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It isn’t only premium streaming OTT platforms that are seeing usage growth, due to COVID-19 issues. Among premium cable networks, viewing is also sharply higher as more people stay home from work or school.
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As the unprecedented coronavirus situation grinds on, many companies have chosen to halt or rein in their ad spending. Yet as of last week, automotive ad spending remained largely resilient.
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The confined U.S. consumer is watching a lot of cable TV, ordering books to keep the little ones occupied and downloading apps for everything from videogames to social gatherings.
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