With the novel coronavirus pandemic still keeping much of the country shut down (to say nothing of the protests taking place across dozens of cities), The Walt Disney Co., in advertising roadshow presentations with marketers, is offering a reassuring message to buyers that may have pulled back amid the crisis.
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With the Coronavirus pandemic leading to most of America shut down in April, TV viewership increased with a captive audience. The overall problem for cable was that, once news was factored out, primetime viewership was down versus pre-pandemic levels.
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In January, Netflix released fourth-quarter earnings that beat both top- and bottom-line expectations analysts had set for the company. For many, the news focused on the company’s subscriber growth and outlook for the future of its business. Data and measurement analysts like myself, however, found something far more interesting.
Read more >You could make the assumption the acceleration of cord-cutting seen in 2019 could actually abate somewhat in 2020 with so many Americans homebound for months due to the pandemic.
Read more >It’s been widely reported that cable news audiences have gone through the roof amid the coronavirus outbreak. But here’s what’s gone less noticed: There’s evidence of a decline in non-news viewing, according to new data from Samba TV, and that decline exists even when sports networks are excluded.
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Having been shut out of their movie theaters, sports arenas and shopping malls, Americans looking to wait out the coronavirus pandemic have taken shelter with an old standby: TV.
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