In January, Netflix released fourth-quarter earnings that beat both top- and bottom-line expectations analysts had set for the company. For many, the news focused on the company’s subscriber growth and outlook for the future of its business. Data and measurement analysts like myself, however, found something far more interesting.
Read more >
You could make the assumption the acceleration of cord-cutting seen in 2019 could actually abate somewhat in 2020 with so many Americans homebound for months due to the pandemic.
Read more >It’s been widely reported that cable news audiences have gone through the roof amid the coronavirus outbreak. But here’s what’s gone less noticed: There’s evidence of a decline in non-news viewing, according to new data from Samba TV, and that decline exists even when sports networks are excluded.
Read more >
Having been shut out of their movie theaters, sports arenas and shopping malls, Americans looking to wait out the coronavirus pandemic have taken shelter with an old standby: TV.
Read more >"I love what the company is doing,” Cuban told Forbes in an email. "When I saw them what caught my eye was their ability to capture data from what I saw as the future of home entertainment, streaming enabled TVs."
Read more >
It isn’t only premium streaming OTT platforms that are seeing usage growth, due to COVID-19 issues. Among premium cable networks, viewing is also sharply higher as more people stay home from work or school.
Read more >
