Prime-time cable TV news channels continued to see higher viewership in July --- up 30% to 90% over a year ago -- largely due to ongoing concern over COVID-19 pandemic news.
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Cable news ratings were through the roof in June 2020, thanks in large part to the nation-wide stories of COVID-19 and the protests against systemic racism, according to a new report from Samba TV.
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In 2008, the mass adoption of the internet led many to believe that it was the beginning of the end for traditional television. But the founders of Samba TV saw this as an opportunity for a new generation of TV viewership. The group set out to guide the TV industry to grow into the connected digital media space.
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With the novel coronavirus pandemic still keeping much of the country shut down (to say nothing of the protests taking place across dozens of cities), The Walt Disney Co., in advertising roadshow presentations with marketers, is offering a reassuring message to buyers that may have pulled back amid the crisis.
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With the Coronavirus pandemic leading to most of America shut down in April, TV viewership increased with a captive audience. The overall problem for cable was that, once news was factored out, primetime viewership was down versus pre-pandemic levels.
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In January, Netflix released fourth-quarter earnings that beat both top- and bottom-line expectations analysts had set for the company. For many, the news focused on the company’s subscriber growth and outlook for the future of its business. Data and measurement analysts like myself, however, found something far more interesting.
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