“We’re excited to enter Australia’s advanced TV market and believe there’s incredible potential to accelerate the innovation with more data and an improved viewing experience,” said Samba TV co-founder and CEO Ashwin Navin.
Read more >
When it comes to measuring sales lift and ROI on media campaigns, CPG brands have traditionally been shooting in the dark. But with more real-time data sets available in market, CPGs are embracing granularity when optimizing and measuring spend.
Read more >
Those findings came Tuesday in a release from Samba TV, a San Francisco firm that generates insights on viewership via software on connected TVs, as opted into by viewers who use the firm’s recommendation engine. It observed 1% fewer households watching 27 widely-viewed TV networks than in June 2019. But TV-watching time among the remaining homes spiked by 39%.
Read more >
Prime-time cable TV news channels continued to see higher viewership in July --- up 30% to 90% over a year ago -- largely due to ongoing concern over COVID-19 pandemic news.
Read more >
Cable news ratings were through the roof in June 2020, thanks in large part to the nation-wide stories of COVID-19 and the protests against systemic racism, according to a new report from Samba TV.
Read more >
In 2008, the mass adoption of the internet led many to believe that it was the beginning of the end for traditional television. But the founders of Samba TV saw this as an opportunity for a new generation of TV viewership. The group set out to guide the TV industry to grow into the connected digital media space.
Read more >
