Borat Subsequent Moviefilm, which premiered on Amazon Prime Video this past Friday, drew 1.6 million viewers in the United States during its opening weekend, TV analytics provider Samba TV revealed.
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Sacha Baron Cohen’s controversial comedy “Borat Subsequent Moviefilm” drew “tens of millions” of viewers on Amazon Prime Video globally over its opening weekend, the company said, declining to be more specific.
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There are parallels in the US and UK advertising markets, with Q2 taking the biggest hit across the board. While the broader economic recovery has been slower in the U.K., we expect to see brands in E-commerce, Entertainment, and Pharma paving the way to recovery in Q4 and 2021.
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Linear TV saw the return of some of its biggest draws in Q3 of 2020, and as a result it drew the eyeballs of viewers, according to an overview by Samba TV.
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US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th.
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When studying consumer behaviour amid the pandemic and international lockdowns, one of the takeaways is that TV still occupies a large spot when it comes to at-home entertainment.
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