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October 27, 2020

‘Borat 2’ Drew ‘Tens of Millions’ of Viewers Over Opening Weekend, Amazon Says

Sacha Baron Cohen’s controversial comedy “Borat Subsequent Moviefilm” drew “tens of millions” of viewers on Amazon Prime Video globally over its opening weekend, the company said, declining to be more specific.

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October 22, 2020

IPA Bellwether Report Q3 2020 - The Industry Reacts

There are parallels in the US and UK advertising markets, with Q2 taking the biggest hit across the board. While the broader economic recovery has been slower in the U.K., we expect to see brands in E-commerce, Entertainment, and Pharma paving the way to recovery in Q4 and 2021.

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October 22, 2020

Sports, Politics Bring People Back to Linear TV, Samba TV Reports

Linear TV saw the return of some of its biggest draws in Q3 of 2020, and as a result it drew the eyeballs of viewers, according to an overview by Samba TV.

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October 16, 2020

Data: Biden Pips Trump in Town Hall TV Ratings

US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th.

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October 1, 2020

Time for Advertisers to Move Beyond Piecemeal CTV Measurement

When studying consumer behaviour amid the pandemic and international lockdowns, one of the takeaways is that TV still occupies a large spot when it comes to at-home entertainment.

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September 9, 2020

Disney 'Very Pleased' with 'Mulan' Debut Ahead of China Opening

Due to the coronavirus pandemic, “Mulan” was made available for purchase in the United States on the Disney+ streaming platform over the Labor Day weekend, and in movie theaters in a handful of other countries.

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