Over the last 9 months, we have seen the meteoric rise of e-commerce and shoppable media. As the shoppability gold rush reaches its peak, it is clear that shoppable media has now become a buzzword thrown around with reckless abandon.
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The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department.
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The new Borat movie had a big opening weekend. 1.6 million households streamed Borat on Amazon Prime Video from Thursday to Sunday, according to a TV analytics provider.
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Borat Subsequent Moviefilm, which premiered on Amazon Prime Video this past Friday, drew 1.6 million viewers in the United States during its opening weekend, TV analytics provider Samba TV revealed.
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Sacha Baron Cohen’s controversial comedy “Borat Subsequent Moviefilm” drew “tens of millions” of viewers on Amazon Prime Video globally over its opening weekend, the company said, declining to be more specific.
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There are parallels in the US and UK advertising markets, with Q2 taking the biggest hit across the board. While the broader economic recovery has been slower in the U.K., we expect to see brands in E-commerce, Entertainment, and Pharma paving the way to recovery in Q4 and 2021.
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