Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce. The dashboard provides campaign analytics and forecasting, allowing advertisers to optimize campaigns and maximize return on investment across television, connected TV and digital advertising.
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Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
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Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per cent from last year.
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Over the last 9 months, we have seen the meteoric rise of e-commerce and shoppable media. As the shoppability gold rush reaches its peak, it is clear that shoppable media has now become a buzzword thrown around with reckless abandon.
Read more >The LA Dodgers, one of Major League Baseball’s marquee teams, took home its first championship in more than 3 decades on October 27th, but that didn’t necessarily help in the ratings department.
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The new Borat movie had a big opening weekend. 1.6 million households streamed Borat on Amazon Prime Video from Thursday to Sunday, according to a TV analytics provider.
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