Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness.
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While it’s been a turbulent year for sports fans, stadiums around the world are beginning to reopen their doors to live audiences. UK supporters were among the latest welcomed back, with football and rugby grounds adhering to regional social distancing measures from the start of December.
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NewsMax is enjoying a moment. Clearly the new conservative darling wants to prolong that moment beyond the post-election glow and well into the future.
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Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce. The dashboard provides campaign analytics and forecasting, allowing advertisers to optimize campaigns and maximize return on investment across television, connected TV and digital advertising.
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Samba TV’s CEO and Co-Founder discusses the many measurable findings facing television and streaming advertisers in a very uncommon year for the industry.
Read more >Throughout this pandemic year, audiences have eagerly watched more TV, but award shows seem shut out of the COVID boost. The American Music Awards (AMA) on November 22nd were the latest in a string of award shows down year over year, with 4 million households tuning in, according to Samba TV. That’s down 20 per cent from last year.
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