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October 16, 2020

Data: Biden Pips Trump in Town Hall TV Ratings

US President Donald Trump and former vice president Joe Biden participated in ‘town halls’ in the US on NBC and ABC, respectively, on October 15th.

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October 1, 2020

Time for Advertisers to Move Beyond Piecemeal CTV Measurement

When studying consumer behaviour amid the pandemic and international lockdowns, one of the takeaways is that TV still occupies a large spot when it comes to at-home entertainment.

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September 9, 2020

Disney 'Very Pleased' with 'Mulan' Debut Ahead of China Opening

Due to the coronavirus pandemic, “Mulan” was made available for purchase in the United States on the Disney+ streaming platform over the Labor Day weekend, and in movie theaters in a handful of other countries.

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September 9, 2020

'Mulan' Viewership Data from Connected TVs Provide a Snapshot of how Much Money it Made in its First Weekend on Disney Plus

Disney's big-budget, and controversial, "Mulan" remake hit Disney Plus on Friday, a surprising move as the coronavirus pandemic continues to shake the entertainment industry.

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August 25, 2020

MiQ Signs Partnership with Samba TV

Global programmatic media partner MiQ and cross-screen television insights and analytics provider Samba TV have joined forces to offer better planning and activation by leveraging consumption insights across the largest Smart TV dataset in Australia.

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August 21, 2020

Samba TV Taps Former Network 10 Manager Yasmin Sanders As Australian Managing Director

“We’re excited to enter Australia’s advanced TV market and believe there’s incredible potential to accelerate the innovation with more data and an improved viewing experience,” said Samba TV co-founder and CEO Ashwin Navin.

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