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January 6, 2021

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more.

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January 6, 2021

Did Wonder Woman 1984 Lasso New Subscribers for HBO Max?

In Wonder Woman 1984, Diana Prince uses her magical Lasso of Truth to swing, Spider-Man-like, from (at various moments) a shopping-mall balustrade, a rocket-propelled grenade, and actual lightning.

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January 4, 2021

Did the ‘Wonder Woman 1984’ Gamble Pay Off for HBO Max?

I can’t help but think how wildly confused the first fish that managed to climb out of the primordial ocean and onto land must have been. Everything would have been so new, different and hilariously difficult to comprehend. It’s not entirely different from where we are with Wonder Woman 1984 at the moment, a film that represents the first divergent development of its kind for theaters and streaming.

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December 30, 2020

Forbes Favorites 2020: The Year’s Best Marketing Stories

The marketing and advertising industry got plenty of ink this year. Here are a few standout stories from an unpredictable and volatile year.

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December 28, 2020

Report: More U.S. Households Streamed Disney’s ‘Soul’ Than Warner Bros.’ ‘Wonder Woman 1984’ Over Christmas Weekend

While Warner Bros. Pictures Wonder Woman 1984 has generated the majority of headlines since its Christmas Day simultaneous bow in theaters and on HBO Max, Disney/Pixar Animation’s Soul quietly pulled an upset.

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December 15, 2020

Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal

Samba TV, a TV data measurement company, says it has grown to more than $100 million in revenue globally in 2020. This year the company has struck worldwide TV data deals with Walt Disney, Comscore, MiQ, Catalina, The Trade Desk, and Amazon Web Services.

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