While Warner Bros. Pictures Wonder Woman 1984 has generated the majority of headlines since its Christmas Day simultaneous bow in theaters and on HBO Max, Disney/Pixar Animation’s Soul quietly pulled an upset.
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Samba TV, a TV data measurement company, says it has grown to more than $100 million in revenue globally in 2020. This year the company has struck worldwide TV data deals with Walt Disney, Comscore, MiQ, Catalina, The Trade Desk, and Amazon Web Services.
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Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The integrated dataset can now precisely measure the impact of live and time shifting linear TV usage on reach, frequency, and ad effectiveness.
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While it’s been a turbulent year for sports fans, stadiums around the world are beginning to reopen their doors to live audiences. UK supporters were among the latest welcomed back, with football and rugby grounds adhering to regional social distancing measures from the start of December.
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NewsMax is enjoying a moment. Clearly the new conservative darling wants to prolong that moment beyond the post-election glow and well into the future.
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Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce. The dashboard provides campaign analytics and forecasting, allowing advertisers to optimize campaigns and maximize return on investment across television, connected TV and digital advertising.
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