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February 10, 2021

Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs

Samba TV, the TV data measurement company, is starting up the Samba TV Privacy Manager for smart TV manufacturers. An interface can be incorporated into smart TV sets for consumers to use.

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February 9, 2021

Super Bowl reaches game’s smallest TV audience since 2006

NEW YORK (AP) — The pandemic-era Super Bowl between the Tampa Bay Buccaneers and Kansas City Chiefs reached the big game’s smallest television audience since 2006.

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February 8, 2021

By the numbers: Super Bowl LV

Viewership for the game was down 15% from last year. 32 million households tuned in this year, down from 37.6 million in 2020. (Source: Samba TV)

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January 22, 2021

Is Marvel’s ‘WandaVision’ a ‘Mandalorian’-Sized Ratings Hit for Disney+?

Outside of The Mandalorian, Disney+ is thin on blockbuster originals that move the needle despite the fledgling streamer’s impressive subscriber growth over the last 14 months. Though it’s been remarkably smooth sailing for the platform thus far, Marvel’s expensive first Disney+ series, WandaVision, needs to succeed to keep the momentum going. Premiering January 15 with two episodes, we’re still left without any clear idea of the show’s performance since Disney has not provided any official viewership numbers.

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January 6, 2021

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more.

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January 6, 2021

Did Wonder Woman 1984 Lasso New Subscribers for HBO Max?

In Wonder Woman 1984, Diana Prince uses her magical Lasso of Truth to swing, Spider-Man-like, from (at various moments) a shopping-mall balustrade, a rocket-propelled grenade, and actual lightning.

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