The Suicide Squad has been out for around a week in theaters across the world, meaning that we are starting to get a picture of how much money it is making in the box office. There are several factors that make the James Gunn movie a particularly interesting movie to consider in terms of box office. We can compare it, for example, against the box office taking of the last DC movie Wonder Woman 1984 to see if there has been an increase of people willing to head to the theater since that movie came out in December 2020.
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Samba TV, the TV first-party data company, has launched its own identity system to measure cross-platform usage.
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EXCLUSIVE: Disney’s Dwayne Johnson-Emily Blunt family adventure movie Jungle Cruise was watched by 777,000 U.S. Households in its first weekend on Disney+ Premier according to streaming analytics corp Samba TV. At a price of $29.99 that translates to an estimated $23.3M amount of revenue earned for Jungle Cruise in Samba monitored TV households.
Read more >Madison Avenue media vet Kris Magel has joined TV audience measurement firm Samba TV as head of agency development. Magel, whose LinkedIn profile describes himself as an "executive in residence" for the last seven months, previously was president of media clients at Dentsu International, and prior to that, held a variety of president roles as well as Chief Investment Officer at IPG Mediabrands' Initiative unit.
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Adweek's third annual Readers' Choice: Best of Tech Partner Awards recognizes the top advertising and marketing technology providers and leaders across 35 categories voted by the Adweek community.
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With Nielsen under fire for undercounting viewers during the pandemic, Samba TV is launching its Real-time TV Viewership Dashboard, which lets advertisers see what channels and shows are being watched within seconds. Samba TV is launching the dashboard in four of the largest media markets--the U.S., the U.K., Germany and Australia--just before the start of the Olympics.
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