News Center

February 8, 2021

By the numbers: Super Bowl LV

Viewership for the game was down 15% from last year. 32 million households tuned in this year, down from 37.6 million in 2020. (Source: Samba TV)

Read more >
January 22, 2021

Is Marvel’s ‘WandaVision’ a ‘Mandalorian’-Sized Ratings Hit for Disney+?

Outside of The Mandalorian, Disney+ is thin on blockbuster originals that move the needle despite the fledgling streamer’s impressive subscriber growth over the last 14 months. Though it’s been remarkably smooth sailing for the platform thus far, Marvel’s expensive first Disney+ series, WandaVision, needs to succeed to keep the momentum going. Premiering January 15 with two episodes, we’re still left without any clear idea of the show’s performance since Disney has not provided any official viewership numbers.

Read more >
January 6, 2021

Samba TV Announces Real-time Picture Quality Innovation Powered by AI for Gaming, Movies, and Sports

The Initiative is Supported by Global Brands like Toshiba, Panasonic, Hitachi, JVC and Telefunken Samba TV, the leading provider of global TV data and audience analytics, and Vestel Group, an industry-leading manufacturer of some of the world’s leading TV brands, announced an innovation partnership to introduce a groundbreaking artificial intelligence (AI) technology, Picture Perfect℠, that optimises picture quality in real time for gaming, live sports, movies and more.

Read more >
January 6, 2021

Did Wonder Woman 1984 Lasso New Subscribers for HBO Max?

In Wonder Woman 1984, Diana Prince uses her magical Lasso of Truth to swing, Spider-Man-like, from (at various moments) a shopping-mall balustrade, a rocket-propelled grenade, and actual lightning.

Read more >
January 4, 2021

Did the ‘Wonder Woman 1984’ Gamble Pay Off for HBO Max?

I can’t help but think how wildly confused the first fish that managed to climb out of the primordial ocean and onto land must have been. Everything would have been so new, different and hilariously difficult to comprehend. It’s not entirely different from where we are with Wonder Woman 1984 at the moment, a film that represents the first divergent development of its kind for theaters and streaming.

Read more >
December 30, 2020

Forbes Favorites 2020: The Year’s Best Marketing Stories

The marketing and advertising industry got plenty of ink this year. Here are a few standout stories from an unpredictable and volatile year.

Read more >

Join our newsletter

Sign up