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March 22, 2021

‘Falcon and the Winter Soldier’ Bigger Than ‘Mandalorian,’ ‘WandaVision’ Debuts, Says Disney Plus

While Disney Plus did not include any audience figures for “The Falcon and the Winter Soldier” in its announcement, TV software and data analysis firm Samba TV announced earlier in the day that roughly 1.7 million households watched the show, edging past the 1.6 million households that watched the debut of Marvel Studios’ “WandaVision.”

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March 16, 2021

Episode 275: Ashwin Navin “The Rhythm of Samba and Measuring TV”

Conversation with Ashwin Navin, the CEO and Co-founder of the team building the future of TV data and audience analytics at Samba TV.

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March 11, 2021

Jeremi Gorman appointed to Samba TV’s board of directors

Samba TV, the global leader in television data and omniscreen measurement, today announced the appointment of Jeremi Gorman to its Board of Directors to bolster its corporate governance.

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March 2, 2021

Hulu’s ‘The United States Vs. Billie Holiday’ Tops Streamer’s Weekend Movies Amid Star Andra Day’s Golden Globes Win

EXCLUSIVE: Hulu is celebrating that Lee Daniels’ The United States vs. Billie Holiday was the streamer’s No. 1 most watched movie this past weekend.

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February 24, 2021

Comscore and Samba TV Announce Expansion of Connected TV Data Partnership to Australia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.

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February 10, 2021

Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs

Samba TV, the TV data measurement company, is starting up the Samba TV Privacy Manager for smart TV manufacturers. An interface can be incorporated into smart TV sets for consumers to use.

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