Samba TV reports that 1.8M HBO Max households tuned in for at least five minutes to Zack Snyder’s Justice League over its premiere time frame of March 18-21.
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While Disney Plus did not include any audience figures for “The Falcon and the Winter Soldier” in its announcement, TV software and data analysis firm Samba TV announced earlier in the day that roughly 1.7 million households watched the show, edging past the 1.6 million households that watched the debut of Marvel Studios’ “WandaVision.”
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Conversation with Ashwin Navin, the CEO and Co-founder of the team building the future of TV data and audience analytics at Samba TV.
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Samba TV, the global leader in television data and omniscreen measurement, today announced the appointment of Jeremi Gorman to its Board of Directors to bolster its corporate governance.
Read more >EXCLUSIVE: Hulu is celebrating that Lee Daniels’ The United States vs. Billie Holiday was the streamer’s No. 1 most watched movie this past weekend.
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Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its TV measurement footprint to Australia, driven by its partnership with Samba TV, the leading global provider of omniscreen advertising data and audience analytics. The new connected TV (CTV) measurement solution, launched last year in select European markets, has now reached this key market in the Asia-Pacific (APAC) region.
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