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September 4, 2024

Over 90% of linear TV ads are reaching the same 50% of viewers

As UK viewership shifts to BVOD, OTT and streaming, linear TV ad exposure is in a black hole of repetitive reach.

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August 29, 2024

Netflix Dominates the Streaming Chart, Led by Strong ‘Union’

Some unions are made to last, and Netflix seems to have built an enduring pair by matching Mark Wahlberg and Halle Berry together in the action comedy film “The Union,” in which Berry recruits Wahlberg for a special mission on behalf of a secret organization.

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August 23, 2024

Mark Wahlberg and Halle Berry’s ‘Union’ Tops the Streaming Chart

Time and time again, we’ve seen how combining big-name Hollywood stars in a made-for-streaming movie is a recipe for success. Netflix’s latest attempt at that formula teams up Mark Wahlberg and Halle Berry in “The Union,” and it pays off. The action comedy sits atop the streaming chart on the Samba TV Weekly Wrap Report for the week of August 12 to 18, 2024.

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August 16, 2024

‘House of the Dragon’ Slays the Streaming Top 10 — Even After the Season 2 Finale

What can we find at the end of the dragon’s tail (or tale, in this case)? More dragons, apparently. After airing its season 2 finale on August 4, “House of the Dragon” was still the most-watched streaming program on the Samba TV Weekly Wrap Report for the week of Aug. 5-11, as viewers caught up on the season.

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August 9, 2024

‘Kingdom of the Planet of the Apes’ Swings Up the Streaming Top 10 After Hulu Debut | Charts

With all of the choices that streaming provides to viewers, there’s a widespread belief that we’ve come to the end of the era of monoculture, where a mass TV audience watches the same program at the same time. “House of the Dragon” seems to buck this trend, as the HBO and Max series’ Season 2 finale perches the show atop the streaming chart once again.

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August 2, 2024

‘House of the Dragon’ Reclaims the Throne on Streaming Top 10 | Charts

What’s old is new once again. In the “Game of Thrones” universe, dragons take their place on top again this week. Heading into its season finale August 4, “House of the Dragon” Season 2 from Max has been in the Top 10 ever since it premiered in June.

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