There are two Christmas movies that people watch far more than any other films this time of year: National Lampoon’s Christmas Vacation and Elf. The two classics seem to trade the title of most-watched Christmas film every year, and this year it’s Christmas Vacation’s turn to come out on top.
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Samba TV Dec. 12 announced the hiring of Josh Jacobs as chief product officer and Monte Lutz as chief marketing officer in an effort to expand the media analytics company’s AI technology.
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The “Yellowstone” creator’s latest original series kicks Max out of the top spot after an 11-week run
Read more >Max has held the No. 1 spot for 11 weeks running – can ‘Dune’ give it a clean sweep through the rest of the year?
Read more >Time will tell if the sci-fi spinoff series can match the popularity of Max’s other big franchise hits of 2024
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NOVA Entertainment has announced the launch of CTV Plus in partnership with Samba TV, a provider of TV technology for audience data and omniscreen measurement. The partnership marks the first time an Australian audio publisher is using TV data and measurement to launch a digital audio product that enables brands to extend TV campaign reach across live radio streaming and podcasting.
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