Samba TV, a leading global provider of omniscreen advertising and analytics, today announced a multi-market partnership with PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising. Samba TV’s extensive first-party Connected TV data will be integrated with PubMatic’s advertising platform to provide media buyers with advanced omniscreen targeting capabilities across four of Europe’s largest advertising markets: the United Kingdom, Germany, Italy, and France.
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Last month, Samba announced a deal with 605 to leverage the latter’s data set on millions of US households, enabling greater precision in addressable TV ad targeting. In this video interview with Beet.TV, Samba.TV’s Ashwin Navin explains what is happening.
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Third-party streaming ratings firm Samba TV reported Monday that 3.6 million households watched at least five minutes of Warner Bros/Legendary’s Godzilla vs. Kong on HBO Max in the pic’s first five days on the site from March 31-April 4.
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Never before in the history of cinema has a second take on a box office flop generated more intense conversation and scrutiny than Zack Snyder’s Justice League, which arrived on HBO Max March 18. From the inevitable comparisons to the 2017 film, to the greatest beneficiaries and the biggest losers of this redux, the film has been at the very center of film culture this month. But is the Snyder Cut of Justice League an actual hit? That’s what we’re here to find out.
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Bloomberg is reporting that HBO Max had the biggest jump in video streaming last week, mostly thanks to the debut of Zack Snyder’s much-discussed four-hour cut of Justice League. The AT&T streaming platform recording an 8.9% jump in folks launching the mobile app.
Read more >Samba TV reports that 1.8M HBO Max households tuned in for at least five minutes to Zack Snyder’s Justice League over its premiere time frame of March 18-21.
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